Money Fund Symposium, Crane Data's annual money market mutual fund conference (the 4th one will be in Pittsburgh, June 20-22), is featured in Meeting Planning firm Kinsley Associates' latest "In the Know" newsletter, in an article entitled, "5 Keys to Successful Conferences and Meetings for Small Businesses." The article cites the show's dramatic growth in its first three years and says, "Many small companies fall prey to the belief that only large companies are poised to include conferences and meetings in their solution offerings. Admittedly, larger companies may have more advantages due to their size, but smaller companies can reap the same benefits if they partner with the right company and utilize best practices. In fact, smaller companies can achieve fantastic results because they are small and nimble. Crane Data, a company with just seven employees hired Kinsley Meetings to help with its initial conference. These are the keys to success we employed for Crane Data that prove small companies can successfully navigate conferences and meetings: 1. Plan Ahead. 2. Speakers and content drive the momentum. 3. Leverage existing products/services. 4. Destination is key. 5. Hire the right company. Hosting a conference or meeting takes strategic planning and attention to detail. Finding the right partner is crucial to conducting a successful conference or meeting.... In the case of Crane Data, Kinsley Meetings handles all the logistics for the conferences, including the destination, venue, registration, and all the fine details. This well-defined separation of responsibilities enables Peter to focus on the educational content of the meeting, and Kinsley to focus on its core strength: meetings." For more on Crane's Money Fund Symposium, visit http://www.moneyfundsymposium.com.
