​ Vanguard Stays The Course With "​Keep More" Money Fund Ad Campaign. While other money market mutual fund advertising has trailed off somewhat, The Vanguard Group continues to "​stay the course" with its "Keep More of What'​s Yours" print (​and banner) advertisements. The latest spotted ran on the front (​lower right) of Tuesday'​s "Investing in Funds" quarterly insert in "​The Wall Street Journal" and featured low expenses and Vanguard Prime Money Market Fund, the No. 1-​ranked fund for Individual investors (​according to Crane Data'​s most recent performance statistics). While it remains difficult to find the fund'​s attractive 5.​14% (​7-​day simple, 5.​26% compound) yield, the ads continue to refer interested parties to Vanguard'​s "​Money Market Primer", a website collection of news, resources, and recordings on money market funds. Vanguard has been advertising its money market mutual funds consistently since rates moved above 5% a year ago.

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