This weekend's New York Times and yesterday's Wall Street Journal both contained Vanguard's recent "Keep more of what's yours" advertisements. Meanwhile, Fidelity continues its "Make your money work harder" banner ads on nytimes.com, wsj.com, and other national sites, and is featuring money funds on http://www.fidelity.com. Funds see the flat 5% rate scenario as ideal for cash, as do banks like E*Trade, which ran a SuperBowl ad on its 5.05% money market offer, and HSBC Direct, which is running TV and banner ads on its temporary 6% APY savings offer.

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