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The Reserve Launches Online Trader for Institutions' Cash Management announced the release of Online Trader, a "cash portal" offering institutional clients access to The Reserve's money fund and enhanced cash offerings." Vice Chairman and President Bruce Bent II says, "The growth of money fund portals has often been at the expense of clients having to sacrifice their personal relationships.... Online Trader combines the benefits of automation and the flexibility of an online offering with the expertise and sophistication of a dedicated institutional investment manager." Peter Crane comments in The Reserve's announcement, "Investors have grown money market mutual funds into a $2.5 trillion asset class, not only because of yields and safety, but also because of the convenience. Online trading is making cash investing faster, safer and more convenient. It's another reason to use money funds."
