A press release entitled, "J.P. Morgan Launches New Liquidity Management Platform, Morgan Money," tells us, "J.P. Morgan Asset Management ... announced the launch of Morgan Money, a new institutional investing platform to replace the firm's existing Global Cash Portal. The platform delivers a real-time dashboard to invest, a single access point for operations, and enhanced risk management controls." Paula Stibbe, Global Head of Liquidity Sales, comments, "Morgan Money is designed to deliver a seamless customer experience, centered on operational efficiency, end-to-end system integration, and effective controls. The platform was designed for clients, by clients – embedding their needs and priorities into its core capabilities and functionality."

The release says, "Three key features of the Morgan Money platform include: A real-time dashboard to invest with ease -- Quickly access information including trade entries and transaction processing [and] Access to more than 80 short-term investment solutions by JPMAM and other leading investment management firms; One access point for operational efficiency -- Historical reporting and audit trail [and] Flexible Integration Services and other related solutions; Effective controls through active risk management -- Automated compliance monitoring, Multiple levels of optional authentication, [and the] Ability to analyze a portfolio and potential investments with risk analytics."

Paul Przybylski, Head of Product Strategy and Development, adds, "The launch of Morgan Money further demonstrates our commitment to partnering with clients to develop tools that enable them to build stronger liquidity strategies. Technology is ever-changing and we are committed to creating transformative digital capabilities that deliver meaningful client outcomes today and into the future." To learn more about Morgan Money, please visit www.jpmorgan.com/morganmoney.

In a related Q&A, when asked about the difference JPMAM tells us, "Morgan Money has been built on [the] latest core infrastructure utilizing [the] latest available technology.... The platform resides on brand new hardware and is designed to be migrated to our Cloud platform in 2020. The new platform offers a clean, modern look and feel that provide a much more intuitive experience than its predecessor, Global Cash Portal."

They state, "From a functionality perspective, Morgan Money has a brand new risk analytics and reporting platform designed to provide granular detail for our clients' global portfolios. Lastly, and most importantly, Morgan Money is an open architecture platform providing access to the industry's top money market fund providers globally."

JPMAM also comments, "We at J.P. Morgan, from a firm wide perspective, have mantra 'mobile first, digital everything' as the industry continues to evolve and change. To that point, we continue to stay innovative and strive to provide our clients with best experiences as the shift to digital distribution continues to shape our global liquidity industry as a whole."

They also tell us, "Uncertainty around the global economy and equity markets continue to drive market volatility, which has increased the demand for cash and ultra-short duration products across the industry. J.P. Morgan Asset Management continues to be a market leader in the space. Demand continues to grow as investors seek to pull money onto the side lines, and move down the curve in search of the most return per unit of risk."

Finally, they comment, "Being able to provide a broad range of financial services continues to be a key to our success and one of the main reasons we build strong relationships with our clients. We have a vested interest in seeing our clients succeed, partnering with them across all aspects of their business, and protecting their business and retirement investments, and we take those responsibilities seriously."

The news was originally reported by mutual fund industry publication FundFire, who published the article, "JP Morgan Targets Inst'l Investors with New Cash Mgmt Platform." They wrote, "J.P. Morgan Asset Management is rolling out a new cash management investing platform for institutional investors. The platform, branded Morgan Money, replaces an existing system called Global Cash Portal, with new risk analytics and reporting features designed to provide a more granular view of an investor's portfolio."

They explained, "Institutional investors can now also access 80 cash strategies from J.P. Morgan and other asset managers, including money market, ultra-short and short-duration products in multiple currencies. Investors can also put money into J.P. Morgan's separately managed accounts (SMAs) and customize them to meet specific needs or investment parameters, according to a company brochure."

FundFire added, "The additional reporting functions in the new platform come as providers aim to deliver transparency as a competitive strategy in the money market space.... Firms tend to unveil new money market platforms in the lead up to the Association for Financial Professionals (AFP)'s Treasury and Finance conference.... J.P. Morgan has also expanded its relationships with clients that have showed interest in the money fund space, according to Przybylski. J.P. Morgan had $677.5 billion in assets in its global liquidity business as of Sept. 30."

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