"Bankerage" Cash Hits the Big Time Theme at The Reserve Cash Summit. Money market mutual fund and FDIC-
insured sweep account pioneer
The Reserve hosted
The Reserve Cash Summit Thursday and Friday in New York. The
diverse group of brokerages, banks, funds and cash industry attendees discussed
trends in the $2.5 trillion money market fund business, the $500 billion FDIC insured sweep account sector, the movement of brokerages into banking ("bankerage") and the growing popularity of "cash" overall as an investment.
Reserve Senior V.
P. of Sales,
Joe Martin, said to attendees of the
new convergence of banking and investments and the battle for wallet share, "You're not going to want to have your account at a place that doesn't have checks, cards and cash." He added, "
Possession of the cash is 9/
10ths of the trade."