Institutional money market mutual fund managers and corporate cash investors are gearing up for the Association for Financial Professionals' Annual Conference, which will be held October 14-17, 2012, at the Miami Beach Convention Center. AFP attracts thousands of corporate treasurers and hundreds of money market fund and investment professionals each year. Over 25 money fund companies and online investment trading "portals" will be exhibiting. (Crane Data will be exhibiting too; stop and see us at Booth #302 to hear about our new weekly portfolio holdings data feed and Money Fund Portfolio Laboratory product.) Sessions involving money funds and cash investing include: Guide to Money Market Fund Investing in a Post-Crisis Environment (Jerry Klein of Treasury Partners); Global Liquidity Management: Pursuit of Zero Cash Subsidiaries (Elyse Weiner of Citi); Treasury Trading on Electronic Portals: How They Can Help and How to Make Sure They Do (Justin Meadows of MyTreasury); Generating Alpha in Separately Managed Accounts (Jonathan Carlson of Bank of America Global Capital Management); When Will Cash Recover from the Crash? Ideas for Overcoming Low Rates and Reduced FDIC Coverage (Dale Sorenson of Associated Bank); Developing the Right Risk/Return Management Framework for Short Term Cash Investments (John Olivo of Goldman Sachs Asset Management); Evaluating Credit, Counterparty, and Market Risks in Money Market Funds (Roger Merritt of Fitch Ratings); and, When Cash Isn't King: How Financial Industry Reform is Reshaping Corporate Liquidity Management (Jeffery Avers of SunTrust).