A press release entitled, "BNY Mellon Launches Liquidity DIRECT Mobile for iPhone App," explains, "BNY Mellon, the global leader in investment management and investment services, today announced the launch of Liquidity DIRECT Mobile for iPhone, a new app that enables institutional investors to access via iPhone the cash management, account information reporting and transactional features of BNY Mellon's Liquidity DIRECT portal. The new app allows clients to invest, transfer and redeem cash in multiple currencies via a convenient, multi-touch display on their iPhone."
It explains, "The app also provides smartphone access to Liquidity DIRECT's extensive capabilities, enabling investors to obtain data on money market fund yields, credit ratings and other timely and vital investment information. To provide clients with comprehensive control over their accounts, Liquidity DIRECT Mobile for iPhone was designed with crucial security features, including a user authentication feature that will give clients access to other BNY Mellon businesses where they have an account. This new app continues a portal accessibility enhancement program that began earlier this year with the debut of an app that makes Liquidity DIRECT available via an iPad. An app making the portal accessible via Android smartphones is scheduled for launch later this year."
Jonathan Spirgel, executive vice president and global head of liquidity services, comments, "This new app continues a tradition of client-focused technological innovation that dates back to the debut of Liquidity DIRECT as one of the first and most robust liquidity management portals. Making investment information available at the touch of a finger and giving clients the ability to conduct transactions whenever and wherever they choose, our new app underscores our commitment to outstanding execution in support of our clients' investment process."
The release adds, "Liquidity DIRECT Mobile for iPhone is based on an investment portal that enables institutional clients to access a wide range of money market funds, invest directly in individual money market securities, and safekeep margin balances in counterparty transactions." Look for more announcements from online money market trading "portals" in the coming week. Crane Data expects several platforms to announce enhanced "transparency" initiatives and new features at the start of the annual Association for Financial Professionals (AFP) conference, which begins this Sunday in Boston.
