The European money market mutual fund community is preparing for its biggest investor show of the year, Eurofinance's International Cash and Treasury Management, which will be held 12–14 October 2011 in Rome, Italy. (Alas, Crane Data won't make it over! Our International product line is still young.) The major providers of Dublin and Luxembourg-based money market funds will be exhibiting, and several money fund trading "portals" should be in attendance. The vent attracts thousands of corporate treasurers, but the "cash" content in the program is relatively limited. The only talk we noticed was: "Who's going to put your cash to work for you? by David Stebbings, Director, Head of Treasury Advisory, PwC, UK.