​ Yield Most Important Says JPMorgan 2007 Global Cash Mgmt Survey. JPMorgan Asset Management has released the results of its "2007 Global Cash Management Survey." The European-​centric study reveals that yield was the most important factor among corporate treasurers globally when choosing money funds. The ninth annual survey was conducted last year in conjunction with the European Associations of Corporate Treasurers (​EACT) says Robert Deutsch, head of global liquidity at JPMorgan Asset Management. The study says, "Treasurers thought that yield was most important when selecting AAA-​rated money market funds. This marks a change in attitudes from 2006, when reputation and brand came top". Other survey results include: "Bank deposits remain most common instrument for surplus cash (​with a 61% allocation)"; "Money market funds are the most used pooled investments (​the average allocation to money funds declined from 80% in 2006 to 71% this year, [​but] they remain the most used vehicle across all regions and market caps)"; "US treasurers are most likely to use pooled investments, with 63% of surplus cash allocated to this investment type, compared to an all-​region average of just 30%"; among "​pooled vehicle" buyers, 86% of respondents use money funds, 16% use enhanced yield, 22% use separate accounts, 18% use short-​date funds, and 7% use total returns funds, and, finally, "before September, more treasurers were using and interested in using enhanced yield funds, however this trend reversed itself post September, reflecting risk aversion prevalent in the markets since last August."

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