Christopher Williams, CEO of Williams Capital, manager of Williams Government MMF, was profiled in the Sunday New York Times' "The Boss" column. Williams briefly discusses the company's switch from a Prime to a Government fund, saying, "At the beginning of the 2008 financial crisis, we had been offering clients a prime money market fund.... But liquidity was declining at an alarming rate, and we were afraid it would be difficult to sell our investments to satisfy shareholder redemptions if we needed to. We asked our mutual fund board to let us convert to a government fund that would invest in lower-yielding but safer, more liquid instruments, and it agreed. It was an aggressive step that wasn't popular at the time, but had we not done what we did, our fund may have ceased operations like several others."